Herself the Elf originally started out as a drawing on greetings cards in 1982. Like Strawberry Shortcake, the Care Bears, and other toy lines inspired by greeting card illustrations, the elves soon appeared as dolls, toys, and in an animated TV special. Herself and her friends, Meadow Morn, Woodpink, Snowdrop, and Willow Song, each came with a hair accessory, pixie comb, wand, and a piece of jewelry.
Here’s Herself the Elf’s story, as told in the advertising booklet that came with each doll:
“Herself the Elf lives in a magical land tucked in a forest where tall trees stand. It’s where birds and bees live happy as can be, with all kinds of animals great and small…’cause Herself the Elf takes care of them all. Now that’s a very big job for a little elf, but not for an elf as clever as Herself. Herself and friends use magic wants to keep things right, so nature keeps humming day and night.”
Let’s meet the elves!
Herself the Elf has blonde hair and blue eyes and is the namesake character in the series.
“Herself the Elf is the elf in charge. When it comes to work, there’s no job too large. She keeps nature running as smooth as can be; helps raise a fawn into a deer, a sapling into a tree. She’s charming and fair and funny too. With her magical powers there’s nothing she can’t do. Her wand has a bell with a beautiful ring. She got it from her father, the old elf king.”
Meadow Morn has red hair and green eyes and is in charge of the forest animals.
“Meadow Morn is Herself’s best pal. She’s feisty, she’s quick, an adventurous gal. When it comes to creatures large and small, Meadow Morn takes care of them all. She carries a wand with a bluebird at the end. She’s Herself and the animal’s very best friend.”
Willow Song has blue hair and blue eyes and keeps the woods safe.
“Willow Song has extra keen ears, so she can listen to what no one else hears. She’s in charge of all nature’s sounds, from the chirping of birds to the barking of hounds. She’s often thought of as a daydreaming dear. But she’s not as clumsy as she may appear. Her frog-tipped wand keeps villains away, making the woods safe, by night and day.”
Woodpink has pink hair and brown eyes and makes the woods a colorful place.
“Woodpink is the elf designer. When it comes to good taste there’s no one finer. She’s in charge of all the colors of nature…the trees, sky, leaves, and every living creature. With just a flick from her butterfly-tipped wand she can camouflage an elephant, turn a brunette into a blonde.”
Snowdrop has purple eyes and white hair and is a helpful elf.
“Snowdrop is as pure as newly driven snow. When it comes to helping, she never says no. She spins snowflakes and blows breezes with such perfect care, it’s no wonder she’s in charge of the water and air. She carries a wand with a caterpillar on the top. When it comes to good deeds, she never does stop.”
In addition to the dolls, there were also fun playsets for the elves.
The Flower Vanity had a leaf-shaped seat where the elves could sit and look in the mirror while combing their hair with the butterfly-shaped comb.
“The Flower Vanity is where Herself and her friends wash their faces and do their hair, before they dare go anywhere.”
The Flower Shower was a bathtub with fold-out flower petals where the elves could take a bath. A real shower attachment was included to sprinkle them with water.
“Flower Shower sprinkles elves as good as dew. Working shower and petal tub lets them soak and scrub just like you.”
The Flower House was a flower-shaped dollhouse with a table and chairs where the elves can play.
“Flower House looks like a flower with petals when closed but open it up and see all it holds.”
A plush rag doll of Herself was a cute and cuddly toy.
“Rag doll loves to perch on your lap, drowse on your bed and cuddle up close to your sleepy head.”
There was also a miniature plush doll that fit into a little purse.
“Herself the Elf Doll ‘N Tote comes with a little Herself the Elf doll and a pocket where she can ride. And there’s lots more room for other things inside.”
Each doll came with a small charm that could be added to a charm bracelet, but there were also other jewelry items featuring the elves.
In addition to the toys, lots of Herself the Elf merchandise was also available: porcelain figurines, books, lunchboxes, and clothing items featured Herself and friends having fun in the woods.
But like many toys lines in the 80’s, Herself the Elf was short-lived. Although there were other characters featured in the books, these characters were never made into dolls and the line was soon forgotten. Such a shame for these sweet little elves!